Social Genius

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Introduction to the World of Websites

What IS a website, and why do I need one?


What is a Website?

A website is basically like a page of advertising in a huge, international, electronic magazine. Imagine the internet as a big cloud, with millions of rooms full of shelves full of folders with information, like a massive library in the sky. Your website is one folder in one of these shelves. All of these folders contain information that is accessible to anyone in the world. Your website holds the information that you choose to share with the world. That information is called “content”. You can promote anything you like on your website. Mostly it's businesses that have websites, but private people can also have websites, just for the fun of it, or just because they want to share something that they think is important for other people to know. If you are passionate about plants, for example, you can create a website about your favourite plants and then put it online, so that other people can access that information about plants. Usually, a website is used as an advertising tool.

What is a Website Address?

The website address consists of three parts. It usually starts with www. which stands for World Wide Web (the Internet). If you start typing your website address with www, it means that you are looking for an address in the internet (there are other “webs” or “networks”, that are not world wide like the internet, but private, like a government network. They are usually called “intranet”.). After the www. follows the website name. For example, Wild Lubanzi Backpackers has chosen lubanzi as the website name. It is better to have a short name, and uncomplicated; something that is easy to remember. And thirdly, the web country code. For South Africa, that code is So the whole website address for Wild Lubanzi Backpackers is The most common country codes you will find are .com (USA, and general website code), (England), (South Africa), (South African Government Sites), (South African Organisations sites). If you search the web (common name for the internet) for information and it gives you a list of pages, you can recognize by the ending of each website address in which country that website is registered, or what country the information on that website is from.

What is an Email Address?

The email address is similar to the website address, but you can easily tell which one is which. A website address starts with www. or with http:// . An email starts with a name or any word/number combination, and after that follows the @ sign, called the “at” sign. If you have a gmail address, imagine it like this: Gmail is a company. That company has a website. Their website address is When you want to log into your email account, you first have to go to the gmail website. This means that your email address is registered with the gmail company. So lets say you put in your name as your email address, and your name is “john”. Then your email address would be, pronounced “john at gmail dot com”. This simply means that john is registered at gmail. There are other companies that offer free email accounts, like hotmail or yahoo. If you register with one of those, your email address would be or When you have your own website registered, you usually get 5 free email addresses with that website name. For example, Wild Lubanzi Backpackers has the website Their email address is They could open 4 more email addresses on that website, maybe or
You can always recognize an email address because of the @ sign.
This is how it looks: = website, = email address

What is a Link?

A link is a direct connection from one website to another. On any website, links are depicted as underlined words, usually in a different font color. When you hover your mouse cursor over a link, a hand appears, which means that you can click on that link. When you click on it, a different website or document will open. Links only work when you are online (connected to the internet).

Why does a business need a website?

In these modern times, everyone is “online” (connected to the internet) all the time. Information is so easily accessible with just the click of a few buttons. For example, somebody has a business selling solar panels. If you are a customer and want to buy solar panels, you go online and google “solar panels”. That will give you a list of websites that have the words “solar panels” somewhere on the website. So the customer clicks on one of the links, which takes him to the website of our example business. On the website, the different sizes and brands of solar panels are listed, and the prices, and maybe some customer reviews and additional information, and lastly, the contact information (physical address, phone number, email address). If you as the customer like what you see, you can contact that business to buy solar panels from them.
It is very important to have a good “online presence”, a clear website with your company’s information and products displayed. The more professional your website looks, the easier you can attract customers.

What kind of websites are there?

A website can have a number of different layouts. Today (as in 2020), most websites are built with a modern bootstrap design that is fully responsive. “Responsive” means that you can open the website on a laptop in a browser, or on your phone, and the format will automatically adjust to the size of the screen on which you are viewing the website.
A single-page website is usually called “landing page”. These are scroll-down websites, that have at the top the Header, and then consist of different “sections”, each one with its own heading. For example, the sections can be “about us” – an introduction to what the website is about, “team” – photos and short descriptions of the people working for that company, “services” or “products” – the services or products that this company offers, “testimonials” – reviews from previous customers, “pricing” – detailed pricing structure for services or products, and “contact” – the actual contact information. You can view a sample single-page website here: Single Page Website
A multi-page website has menu buttons at the top or on the side, which allow you to navigate through the website and look through different pages. Instead of listing all the sections underneath each other, and forcing the user to scroll down, a multi-page website lists the different sections on different pages. One website can have hundreds of pages, but usually it has about 5. The number of pages depends on the size of your business, and how much information you want to display. You can view a sample multi-page website here: Multi Page Website

The Website Layout

Usually at top of the website (or on the phone, in the top right corner), is the menu bar or navigation bar. The menu bar contains links that will take you the relevant section of the website if you click on them. On a single page website, clicking on the menu link will just take you down to the relevant section; on a multi-page website, clicking on the menu link will take you the relevant page.

Underneath the menu bar you will find the Header. This section is usually a big photo with a big Heading, displaying your company name.

Below the header, the modern websites are structured in sections. The sections are interchangeable and can be duplicated or deleted, according to the whishes of the customer. For example, if you choose a website template that has pricing structure on it, but you don't need that feature, then we simply remove that section. Or if the template has a "team" section but you don't want to display your employees, we remove that section. A single page website can also be turned into a multi page website, by copying each section (or several sections) onto a new page, and changing the menu links to link to pages rather than sections further down.

Within each section, the text can be changed, the images can be changed, and the background colors or font colors can be changed. You can be creative as to what you want to use each section for. For example, the "team" section can be turned into a "services" section, with a photo at the top and the service you provide explained underneath. The sections can also be expanded; if the team section only contains 4 photos but you have a team of 7 people, 3 more can easily be added. Each element of the website can be duplicated.

At the bottom of the website is the footer. This section usually contains contact details, important links, social media icons, and disclaimers. The disclaimers will be but in by Social Genius (as the website designer) and can not be changed or removed - this is basically our stamp, to prove that this was our work.

How does Social Genius build my Website?

Get an overview of what is involved in the registering and building of a website.

Number 1

Domain Registration

Before we build your website, we need to register a domain. The domain is your website address. Choose a name that is short and can easily be remembered. Let us know what your chosen name is (preferably your company name, or something linked to it) and we will check for you if the domain is still available. If it is, we will register it for you.
There are different domain endings, such as or .com. Some domain endings are more expensive than others. The cheapest ones are and, the South African domains. They cost R79 per year (you will be sent a bill every year by Social Genius for your domain renewal).
To protect your brand name, we recommend to register all the most common domains. For example, if your company is called Cookie, you would want to register, but then somebody could register and compete with your brand and confuse your customers. Therefore you can register,,, and, to avoid having someone else regsitering the same name with a different domain ending. This is relevant mostly to big companies. If you are a hiking guide and want your own website, one domain registration will be sufficient. The .com, .net and .org domains are also more expensive than the South African ones (R169 a year or R219 a year).

Number 2


Every website needs a "host". Social Genius uses Xneelo as the host company. Our domains are all registered through Xneelo, and once we built your website, we upload it to the Xneelo server. Hosting is usually billed at a set amount per month, depending on how much data you have on your website, how much "space" your website takes up on the server. At Social Genius, we have a general hosting package with Xneelo, which allows us to offer you the hosting for free. Hosting is usually the biggest cost of your website, but if you buy a website through Social Genius, that cost is carried by us. Like this, we are able to offer cheap websites to start-up companies or single people like hiking guides.

Number 3

Website Design

At Social Genius we use generic html website templates that were created by different designers and companies (reference link at the bottom of the website). Then we adapt these templates to our customer's needs. Several customers can choose the same template and still the end product will look quite different, since we can change the background colour, font colour, images, logos, and we can swap/duplicate/delete different sections. The more changes to the template we make, the more unique the end product will look, but also the more expensive your website will be (since it’s more work time for us). This is why we are able to offer very cheap websites: if you choose a generic single page template and give us the content for each section as it is listed, we can have your website done within two days. The timeframe in which we deliver your website, and the quality of it, depends very much on the quality of content and pictures that you send us. If you don’t have good quality pictures, don’t worry – we can also source those online for you. But the content will have to come from you.

Number 1

Website Content

The most important part of the website is the content, and this is where YOU come in. Think carefully how you want to present your business to the world. Put yourself into the shoes of the customer. What attracts your customer? What is your customer looking for? That is what you need to display. Imagine being a customer who is looking for your product or your service. What would make you buy that product/service? Some points to consider:
1) Explain clearly the products/services you offer. It is very annoying to be on a website that gives only tidbits of information but no real explanation of what it’s actually about. As the customer, what exactly do I get?
2) Add good quality photos. Photos draw the eye of the customer. Good quality photos make your website look more professional.
3) Decide if you want to add prices. Some companies don’t add the prices, only a button for “request a quote”. If you can, add prices for your services. Some customers might keep on looking elsewhere if you don’t display a price, and find another website that offers the same service, but declares their prices openly.
4) Add a personal touch. Customers like to know that they are dealing with an actual person on the other end. Add photos of your team, or your leadership. Add contact details for each person. Add a section about your ethics or values. (See example here.)
You can simply send us a list of services that you offer, each with a short explanation, and we will structure it on the website in a way that makes sense and is easy to navigate. For example, if you offer business consultations, write a short paragraph about what the customer can expect, like: “You will meet one of our consultants in person. The consultant will explain to you the nature of your business structure, and how to optimise your tax. He will also help you to register your business with CIPC and obtain all necessary legal documentation. The consultant will answer your questions professionally and support you throughout the process of your business registration.” Like this, the customer has a clear idea of what to expect from a “business consultation”.
Imagine the customer being a layman and having absolutely no idea what you do or what your business is about, so you need to explain it to him/her in very simple, basic terms, and in way that is attractive and makes the customer want to hire your services.

Get a Website

These are the steps for you to get your own website.

1. Define your Budget

First, choose what your budget is, and decide if you want to register multiple domains to protect your brand, or only a single domain. If none of the options we offer is affordable for you, please contact us via email or WhatsApp and we can see if we can make a plan for you.

Domain - R79/year
Domain - R79/year
Domain .com - R169/year
Domain .org - R219/year

2. Choose your Template

Choose a template for your website. Each template has a different price, depending on how much content that specific website contains. If you don’t like any of the templates below, we can also custom-source a template for you and send you different options. A fully custom-made website will be more expensive.

Generic Templates: R1000 - R2500
Customized Templates: R2500 - R5000

3. Provide us with Content

To provide us with content, click on the "I want this Website" button below your chosen template. This will take you to a form where you can fill in the content step by step. The sections can easily be interchanged, duplicated, or deleted. The colours of the background and the fonts can be changed, and the images can be changed. For each section, if there is an image displayed, you will have to provide us with an image of good quality (at least 1500 x 1000 pixels). You will also need to send us a good working file of your logo. If you don’t have a logo, we can design one for you.

Generic Website Templates

Choose one of the website templates in this list and we will make you a website in no time at all, to an affordable price.

ZAR 1000
ZAR 1500
ZAR 2000


ZAR 2500
ZAR 2000

Websites by Social Genius

These are all the websites and domains owned, designed and/or hosted by Social Genius



Contact us for Questions or a Quote

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